HelloFresh Benelux B.V. (hereinafter: “HelloFresh”) is committed to making its website and mobile application (hereinafter: the “application”) accessible in accordance with the international Web Content Accessibility Guidelines (WCAG), version 2.2 at level AA.

This accessibility statement applies to:
Website: https://www.hellofresh.nl/

Application: https://apps.apple.com/nl/app/hellofresh-koken-eten-klaar/id970107419?ppid=0ab3a21d-791e-4845-94da-88a916e6feeb

Apple Store link: https://play.google.com/store/apps/details?id=com.hellofresh.androidapp

1. General description of our services

HelloFresh sells and delivers weekly meal boxes based on a flexible membership. In addition, you can order various (additional) (fresh) products (hereinafter: “products”) each week with your membership. HelloFresh offers users of its website and application access to order these products and related services in digital form (hereinafter: “the services”). Placing orders and managing customer accounts are intended for consumers residing in the Netherlands. This website and application are intended to enable the use of these services, regardless of physical or technical limitations. This website and application are accessible via standard internet browsers without the need for additional tools.

2. Description of how we implement accessibility in our services

The main features offered are:

• the presentation, selection, and ordering of products (including meal boxes and (additional) (fresh) products);
• customer account management;
• customer service via live chat or email.

Prior registration is required to place orders via our website or application and to access customer account management. Navigation is based on a standardized menu. All essential information, such as product names/descriptions, prices, and contact details, is also displayed in text form.

3. Level of compliance

The following measures have been taken to comply with WCAG principles version 2.2 at level AA:

• Availability of textual alternatives for certain non-textual content;
• Use of clear titles that clearly identify the content and/or purpose of the pages;
• Restructuring of the website to improve readability and accessibility, particularly for users of compatible screen readers;
• Optimization of the contrast ratio between page elements for better readability;
• Compatibility with full keyboard navigation;
• Improvement of form fields, with easily recognizable labels to facilitate the entry of information by users.

4. Market supervision by the Netherlands Authority for Consumers and Markets (ACM)

The responsibility for supervising and enforcing compliance with the accessibility requirements for websites and applications in the Netherlands lies with the Netherlands Authority for Consumers and Markets (hereinafter: “ACM”).

5. Contact details

If certain documents are inaccessible and/or if you have any questions and/or comments about the accessibility of our website and/or application, please contact: accessibility@hellofresh.com. We will process your request and contact you as soon as possible.

You can also contact the ACM directly:
Visiting address: Muzenstraat 41, 2511 WB The Hague, Netherlands

Postal address: PO Box 16326, 2500 BH The Hague, Netherlands

Email: webteam@acm.nl

Website: https://www.acm.nl/nl/toegankelijkheid

6. Improvement plan

We are committed to improving the accessibility and user-friendliness of our website and application for people with disabilities on a daily basis. This accessibility statement is regularly updated to ensure transparency regarding our progress in the area of digital accessibility.